Instagram has become a powerful marketing tool for businesses looking to promote their products and services to a wider audience. With over 1 billion active users, Instagram provides businesses with the opportunity to engage with many potential customers. One of the most effective ways to do this is by using Instagram Stories to showcase your brand. Instagram Stories allow businesses to share their products and provide a sneak peek into their daily operations. Adding a Link sticker to Instagram Stories can further increase engagement by driving traffic to your website, blog, or product page.
In this article, we’ll look at how to use this feature effectively in your Instagram Stories.
How to Incorporate Links Into Your Instagram Stories
To add a Link sticker to your Instagram story, you must have an Instagram business account. If you don’t have one, you can switch from a personal account to a business account quickly. Navigate to your profile settings, click on “Switch to Business Profile” and follow the instructions.
Now that you have your Business Profile setup, you’ll need content to share on your Instagram Story. Take a photo or video or choose one from your camera roll.
After selecting your content, tap on the “Sticker” icon at the top of the screen. In the menu that appears, select the “Link” sticker, and add the desired link. This could be a link to a blog post, a product page, etc. Once you’ve added the Link sticker, you can place it anywhere on your Story. You can resize it if necessary, and it stays active for 24 hours.
Adding a Call-To-Action
To ensure your followers click on your link, you need to encourage them to do so. You can do this by adding a simple and clear call to action to your story caption. For instance, you can add “Swipe up to learn more” if you’re providing a product demo or tutorial. Be creative with your call-to-action and remember to highlight the benefits of clicking the link.
Benefits of Adding a Link to Your Instagram Stories
We’ve discussed how to incorporate links into your stories; now let’s talk about the benefits:
Drive traffic & engagement
Adding a link to your Instagram story is an excellent way to increase website traffic. With a simple tap, your followers can visit your website, blog, or product page. This can ultimately lead to improved website engagement.
Make sure that you are adding a call to action as mentioned before encouraging the user to act and visit your link.
By including the Link sticker on a product on your website, you make it easier for potential customers to purchase. By showing them exactly where to click to buy, you can improve conversion chances.
Adding a link to your Instagram story gives you an excellent opportunity to boost engagement, increase awareness, drive traffic, and ultimately promote sales. By following the steps above and using creative calls to action, you can encourage your Instagram followers to act and go to your website from your Instagram story.